US retailer J.Jill launches Wearever Works capsule collection

J.Jill, a premier omni-channel retailer and national lifestyle brand, has launched Wearever Works, a limited-edition capsule collection designed to deliver comfort, tailoring, and versatility for every aspect of a woman’s life. The collection can take her through a long workday with ease and straight into drinks or a special occasion at night.

When conceiving the collection, J.Jill’s design team saw an opportunity to rewrite the standards of workwear and overcome the expectation that feeling comfortable and looking polished must be mutually exclusive. The assortment features J.Jill’s signature Wearever and Double Jersey yarns and is accented with easy-care wovens.

J.Jill, a national lifestyle brand, has introduced Wearever Works, a limited-edition capsule collection redefining workwear for women.
The collection prioritises comfort, versatility, style, allowing women to seamlessly transition from work to evening occasions.
It features J.Jill’s signature Wearever and Double Jersey yarns and incorporates easy-care wovens.

“We’re very excited about this collection because it honours the myriad dimensions, experiences, and roles of women with clothing that moves with them no matter what,” said Claire Spofford, president and CEO of J.Jill. “She wants clothes she can live in for every aspect of her life, whether for work or leisure. That mentality guides everything we do at J.Jill.”

Following the launch of J.Jill’s welcome everybody size-inclusivity campaign last year, which marked a transformative moment in the brand’s evolution, this capsule further demonstrates how the brand is committed to flowing newness, testing new collections, and serving and delighting women for all occasions, the company said in a press release.

“We heard from many of our customers that they refresh their wardrobe seasonally, whether she plans to spend more time in the office or is returning home from summer vacation,” added Spofford. “Launching the Wearever Works capsule right now – at the start of fall – aligns with her lifestyle and her preferences. We always want her to feel like she can rely on us, and that we’re listening to her.” 

Fibre2Fashion News Desk (RR)