Some of the other challenges faced by high-end children’s clothing brands in the Indian market are high retail space and occupancy costs, especially in high-end retail stores and malls. , as well as inventory management and SKU considerations. In addition, markdowns and discounts during end-of-season sales can also impact profitability, S Chendhuran told Fibre2Fashion in an exclusive interview.
When it comes to meeting the growing demand for high-end children’s clothing in the country, local and start-up Indian brands excel in providing quality and fashionable children’s clothing while offering options easily accessible to parents. The entry of international brands into the market introduces a variety of shapes, styles, prints and designs, further expanding the choices available to parents.
According to the managing director of SP Retail Ventures Limited, rising input costs and manufacturing expenses in India are posing challenges for high-end children’s clothing brands to maintain their product margins. High retail space costs also impact profitability. However, Indian and international brands are catering to the growing demand for high-end children’s clothing in the country.
“By providing fashionable and high-end clothing, Indian and international brands are successfully meeting the growing demand for high-end children’s clothing in India,” Chendhuran added.
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