An article or article online says “Fixer Upper” TV star Joanna Gaines has endorsed keto gummies for weight loss or an “intermittent keto routine.”
Despite what scammers would have you think, “Fixer Upper” star and New York Times bestselling author Joanna Gaines has never endorsed an “intermittent keto routine,” keto gummies, or any type of “authentic routine.” bedtime” involving diet gummies, pills, or supplements. Her husband, Chip, also had nothing to do with any of these products.
In May 2023, paid advertisements circulated on Facebook and Instagram that showed photos of Gaines. These ads led to a fake CNN article that showed a photo of the married couple. This “article” was never hosted on cnn.com.
Ads were hosted on Facebook, Instagram, Audience Network and Messenger.
The title of the fraudulent and fictitious article read: “How Millions of Women Melt Body Fat and Get Ripped Thanks to Joanna Gaines and Her Intermittent Keto Routine!”
CNN never published this fake article. It was hosted on a fraudulent website.
According to the article, Gaines talked about weight loss and keto gummies in a “recent segment” of “The Ellen DeGeneres Show.” However, in reality, Gaines never said anything about those topics on DeGeneres’ show, which ended in 2022.
The article also incorrectly claimed that Kelly Osbourne, Rachael Ray and Wendy Lopez had all taken the alleged “incredible miracle pill” pushed by Gaines. Osbourne and Ray have been the target of similar scams in the past, including one that featured a fake People article about Rebel Wilson.
Dr. Mehmet Oz, the famous surgeon better known as “Dr. Oz”, has also been named on the order pages for these scam products. These pages falsely claimed that he said apple cider vinegar (ACV) keto gummies, “it works,” and that they were the “holy grail of weight loss.” However, like Gaines and others, he had nothing to do with the products.
We advise readers to steer clear of strange drugs called weight loss “miracles”. If an online deal seems too good to be true, it probably is.
Scam offers for weight loss keto gummies often sign customers up for a monthly subscription fee, a stipulation that can only be found in the fine print of a page where people enter their personal information. We recommend that readers who have fallen victim to these scams call their credit card company to ensure that they will not receive future charges.
For more insight into the inner workings of these weight loss scams, we recommend our past stories on the subject.
As we previously reported, this was by no means the first time that Gaines’ image and likeness had been used without permission to promote this type of merchandise – and it likely won’t be the last.