“The new trend in underwear is undoubtedly the high-cut French brief.” Boom. You first heard it here from Journelle’s former Head of Product Development, Sandra Rose, aka the woman responsible for knowing what’s new and coming in the underwear space. There are many reasons to follow the trend, but my main motivation? The underwear style makes your legs much longer.
“With the band sitting at your natural height, it gives you legs for days!” Rose said. Fleur du Mal founder Jennifer Zuccarini agrees: “High-cut styles elongate your leg line and emphasize your waistline because they sit higher, on a smaller part of your waistline than, say, a close-cropped style. hips.” Another practical addition to the high-cut underwear trend? “With a higher waistline, they’re less likely to bunch up when you’re wearing high-waisted pants and skirts,” Rose says.
As for the origin of the re-emergence of the high-waisted French briefs trend, Zuccarini attributes it to Instagram It models like Kendall Jenner, Bella and Gigi Hadid and Emily Ratajkowski as well as ’90s supermodels like Naomi Campbell. As with any trend, “it takes time and the right people wearing it over and over again for people to embrace a new look like this,” says Zuccarini.
Since the look has been going wild for a while, now is the time to jump on the high-cut underwear trend. To help you with that goal, we’ve rounded up the best options and some visual inspiration to get you started.