Everyone please look at the 1990 Buick Park Avenue Ultra power seat controls

Everyone please look at the 1990 Buick Park Avenue Ultra power seat controls

These days, the 1990 Buick Park Avenue isn’t exactly a desirable car. A lot of people would gladly buy a 1990 BMW 7 Series Or Lexus LS400, but Park Avenue? No. Most of them have probably already been scrapped by this point anyway. But back then, if you wanted to pay Cadillac money for a Buick, the Park Avenue Ultra was definitely an option.

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The Buick Park Avenue Ultra had a starting price of $26,218, which might sound cheap, but taking inflation into account, it’s over $62,000 in today’s money. Adding the optional Luxury Package pushed that price up to $27,186, or nearly $65,000 today. Even so, it was still more affordable than its German and Japanese competitors.

Long-term quality may not have matched the Lexus LS400, but the Park Avenue Ultra certainly gave you plenty of features for your money. It came with automatic climate control, anti-lock brakes, digital gauges, and GM’s DynaRide suspension. You also have large, comfortable leather seats with 20-way power adjustments for the driver and front passenger.

Screenshot: MotorWeek

Yes, you read that right. Twenty-way power-adjustable seats in 1990. But the real story here isn’t the seats themselves. These are the controls themselves. Once you flipped part of the center console to reveal the controls, you were faced with what I’m sure was a very advanced touchpad for its time. But today, it just looks hilariously dated.

It’s also absolutely amazing. Until today, I didn’t know I wanted to get behind the wheel of a 1990 Buick Park Avenue, but the Ultra convinced me. I have to experience these seats and use these commands. If there is one, it always works. I have my doubts about this one. But man, how far back would you have looked in 1990 when you drove your date to Piccadilly and pulled out your 20-position seat controls? Unfortunately, I may never know.

1990 Buick Park Avenue Ultra | retro review


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