Heidi O’Neill, the current president of consumer and market, will become president of consumer, product and brand, Craig Williams, the current president of Jordan Brand, will become president of geographies and market and Matthew Friend , executive vice president and chief financial officer will expand his responsibilities to include purchasing, global locations and services, and supply and demand management.
“Through these changes, we’re driving even more focus and integration across our business and our teams, doubling down on what Nike does best: serving athletes seamlessly with compelling products,” said John Donahoe, President and CEO, Nike “Our brand momentum is strong, our innovation pipeline is unmatched and our strategy is working. What continues to be clear is that there is so much more potential ahead of us.
Nike’s leadership change announcement highlights the company’s continued efforts to build on its current success and reinforce its dedication to product innovation, athlete-focused initiatives and compelling storytelling of the brand. The changes are also intended to promote greater integration between Nike’s various business functions.
“These changes will allow us to streamline our focus on product, brand narrative and market, leveraging deep consumer insights to deliver breakthrough innovation and engagement, while creating long-term growth and profitability. “, said Donahoe.
Aligning with its next chapter of growth, O’Neill will lead Nike’s global product engine and fully integrate its brand marketing storytelling to build deep brand relationships and engagement. Global brand marketing and global sports marketing will also report to O’Neill.
Williams will lead Nike’s four geographies and market through its direct and wholesale businesses. Additionally, Williams will lead Nike’s supply chain and logistics. Williams joined Nike. in 2019 as Chairman, Jordan Brand. During this time, Williams has led Jordan Brand through unprecedented growth – doubling its revenue over the past four years, becoming the second largest footwear brand in the United States.
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