Adidas and Japan’s Yohji Yamamoto team up for performance running line

Adidas and Japan’s Yohji Yamamoto team up for performance running line

Sportswear and footwear brand Adidas and Japanese designer Yohji Yamamoto have teamed up to present a collection of performance running apparel, the Y-3. A new take on performance footwear, apparel and accessories, each piece in the capsule collection is a reimagining of Adidas running products, reborn through the perspective of the forward-thinking designer.

The running shoe collection features four unique silhouettes: the Y-3 Boston 11, Y-3 Takumi Sen 9, Y-3 Ultraboost Light and Y-3 Runner 4D FWD, each with three stripes and signature Yohji details Yamamoto. , Adidas said in a press release.

Sportswear brand Adidas and Japanese designer Yohji Yamamoto have launched the Y-3 running shoe collection. The collection, which includes four unique shoe designs, blends sporty utility with fashion-forward. The running shoe offering includes the Y-3 Boston 11, Y-3 Takumi Sen 9, Y-3 Ultraboost Light, and Y-3 Runner 4D FWD.

“The world of sport and its technology seeks necessity, practicality or functionality while fashion seeks the opposite. […] Y-3 is an in-depth look at the mix of sport and style and the tension caused by mixing tradition with all things modern,” explained Yohji.

The collection launch is accompanied by a set of moving visuals, shot in upstate and New York City, that capture the raw emotions of racing through intimate vignettes that offer insight into the moments of intermediate breaks, the statement added.

The inaugural Y-3 running shoe collection is available worldwide on Adidas’ online platform and at select retailers.

Fibre2Fashion News Office (NB)


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